Our retail process is structured, repeatable, and data-driven. We don't list products on instinct — every item goes through a rigorous evaluation before it reaches any marketplace.
Step by Step
A disciplined pipeline from first contact with a distributor to a live, optimised product listing on Amazon.
Distributor Relations
We research and contact established mid-size distributors operating within UK and US markets. Our focus is building genuine wholesale relationships — not one-off purchases. We present our business credentials, company registrations, and resale documentation to open formal wholesale accounts.
Catalogue Review
Once a wholesale account is established, we receive product catalogues from our distributor partners containing hundreds or thousands of SKUs. Our initial review filters for products that fall within target categories and meet basic eligibility criteria for Amazon listing.
Data Analysis
This is where we apply serious analytical rigour. Using industry-leading retail analytics tools, we evaluate each candidate product across a comprehensive set of metrics. Only products that pass our internal scoring thresholds move forward.
Compliance
Before any product is ordered or listed, we verify it against Amazon's current listing restrictions, brand approval requirements, and applicable regulatory requirements. This protects our seller account health and ensures we only deal in products we are fully authorised to sell.
Procurement
Products that clear all analysis and compliance checks are ordered directly from our distributor at wholesale pricing. We manage purchase orders professionally, maintain clear records, and ensure all tax documentation — VAT invoices, resale certificates — is correctly handled.
Marketplace
Approved products are listed professionally on Amazon UK and/or US marketplaces. We create or optimise existing listings, ensure accurate catalogue data, competitive pricing, and set up fulfilment appropriately. Listings are maintained and monitored to remain competitive and compliant.
Analytics
We use a suite of professional retail analytics tools to evaluate market data before committing to any product.
We calculate exact margin after Amazon fees, shipping costs, and VAT to ensure each product meets our minimum profitability threshold before ordering.
We analyse Amazon BSR trends over time to distinguish genuinely fast-moving products from those with artificially inflated rankings.
Historical pricing data reveals whether a product's current price is sustainable or artificially suppressed — critical for accurate margin forecasting.
We review seller counts, Buy Box dynamics, and whether we can enter the market at a competitive position before committing capital.
We are always looking to establish new wholesale relationships with quality distributors.